Pay-Per-Click (PPC)
A form of search engine advertising where businesses bid on keywords relevant to their products or services to have their ads displayed in search engine results or on websites.
Immediate Visibility
PPC ads provide immediate visibility in search engine results, allowing businesses to reach their target audience quickly.
Targeted Advertising
Advertisers can target specific keywords, demographics, locations, and other parameters to ensure their ads are shown to the most relevant audience.
Measurable Results
PPC campaigns provide detailed performance metrics, allowing advertisers to track the effectiveness of their ads and make data-driven decisions.
Cost Control
Advertisers have control over their budget and can set daily or monthly spending limits to manage their ad costs.
Flexibility and Customization
PPC campaigns can be customized and adjusted in real-time, allowing advertisers to test different strategies, ad variants, and targeting options.