Social Media Advertising
It involves creating and running targeted ad campaigns on platforms such as Facebook, Instagram, Twitter, LinkedIn, and others to reach specific audiences and achieve marketing objectives.
Basic Audience
Select target groups based on targeting tools.Age, gender, language, interests, work, family, education, marriage, location.
Custom Audience
Develop target customers and find known groups. Web browsing customization crowd uploading data customization crowd mobile application customization crowd.
Similar Audiences
Find the people who love your best customers the most.
Fans, following websites, shopping habits, getting coupons, brand loyalty
Remarketing
Remarketing allows advertisers to target users who have previously interacted with their website or app. Custom audiences enable businesses to upload their customer lists or create audience segments based on specific criteria for more targeted advertising.
Budgeting and Bidding
Social media advertising platforms typically offer options for setting daily or lifetime budgets, as well as different bidding strategies such as cost-per-click (CPC), cost-per-thousand-impressions (CPM), or cost-per-engagement (CPE). Advertisers can optimize their budgets and bids to maximize their return on investment (ROI).
Targeting Options
Social media advertising allows businesses to target specific audiences based on demographics, interests, behaviors, and other criteria. Advertisers can define their target audience by selecting parameters such as age, gender, location, interests, job titles, and more. This targeting capability helps businesses reach the most relevant audience for their products or services.
Ad Formats
Remarketing allows advertisers to target users who have previously interacted with their website or app. Custom audiences enable businesses to upload their customer lists or create audience segments based on specific criteria for more targeted advertising.
Ad Placement
Ads can appear in users’ news feeds, on the sidebars, in stories, as sponsored content, or in specific sections of the platform. Advertisers can choose the placement options that align with their campaign goals and audience preferences.
Tracking and Analytics
Advertisers can monitor metrics such as impressions, clicks, conversions, engagement rates, and more. These insights help businesses evaluate the effectiveness of their campaigns and make data-driven optimizations to improve results.